Iceberg

The Iceberg layout divides the canvas horizontally at a waterline, placing a small visible portion above and a much larger hidden mass below. The above-water section represents what is commonly seen, known, or discussed — the public face, the obvious symptoms, the surface-level understanding. Below the waterline, the bulk of the iceberg reveals hidden complexity: root causes, underlying systems, unseen effort, or deeper knowledge. The dramatic size contrast between the visible tip and the submerged mass creates an immediate emotional impact, making viewers reconsider their assumptions. This metaphorical layout is exceptionally powerful for thought leadership content, educational material about hidden costs or overlooked factors, and any narrative that argues there is more to a story than meets the eye.